Mastering the Social Media Marketing Mix
Everything
you need to Know about Internet and Marketing Best Practices +
Tips and Tricks
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Wellington
Date: Tuesday 30 August
Time: 9.00am - 12.30pm
Venue: NZIM, Level 7, Lumley House 3-11 Hunter St
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A
half-day focused workshop with Jon Leland, President & Creative
Director, ComBridges, Founder and Dean, New Marketing University,
NewMarU.com ( http://newmaru.com
) as well as author of the e-book "What Every Business
Should Know About Internet Marketing"
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| It is not an over-statement to say that
the "sea change" in social media and Internet marketing
has revolutionized the world of marketing communications. Fundamental
changes include both the kinds of connections that marketers can
make with customers and/or prospects as well as the innovative ways
that these customers can be reached and the long-term relationships
that can be created. |
| In this half-day workshop, Jon Leland
will illuminate key details and distinctions while also offering
an array of strategic tips and techniques that can enable any organization
to successfully leverage the opportunities that are afforded by
the new social media-powered marketing world. |
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About the Presenter
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Jon Leland, President and Creative
Director, ComBridges, Ca.USA @joncombridges http://www.combridges.com/
Jon Leland is a leading communications expert who has been an innovator
for 40 years. In the seventies, Jon founded one of the first narrowcast
radio networks. In the eighties, he was a cable TV pioneer as founding
director of creative services at USA Network. In the nineties, he
wrote and produced "future vision" video programs for Pacific Bell
and a prototype interactive TV application for Oracle Corporation
which was displayed at Disney World's Epcot Center.
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Over the last 20 years, Jon's mission has been to "Span the
Grand Canyon Gap between people and technology.™" He does this
currently through his creative services company, ComBridges (
http://combridges.com
), which provides cutting edge website design, development, social
media and internet marketing, video production and strategic consulting.
Jon also provides valuable insights via social networks, his blogs,
YouTube channel and through his weekly New Media/New Marketing
segments on TheTVNews.tv. Most recently, Jon is the author of
the e-book, "What Every Business Needs to Know About Internet
Marketing" and the Founder and Dean of New Marketing University,
NewMarU.com ( http://newmaru.com
), a membership website dedicated to social media and Internet
marketing education for professional people.
NewMarU is where "Marketing is Fun and Learning is Easy."
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you attend this workshop, you will: |
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- Learn how to hone your authentic voice, the
"heart" of new marketing
- Understand best practices for creating sustainable & active
facebook pages
- Discover how content marketing can best engage new customers
- Discern how "Lead Nurturing" is next generation email
marketing
- Learn the secrets of "SEO 2.0" including collaborative
link building
- Find out how to use YouTube videos as lead capture magnets
- Rethink blogging as the hub of your Social Media communications
- Learn the best ways to leverage LinkedIn as your B2B social
media channel
- Understand how Twitter can be used for lead acquisition and
market research
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| Packed with actionable information, you
will come away from this program with a fresh, energized perspective.
Plus, you will takeaway a list of next steps to increase your organization's
online visibility as well as attract and capture new prospective
customers to generate new revenue. |
| Registration
and More Information |
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Half Day Workshop: $395.00
+ gst pp
Groups of 3 or more 10% discount off
registration
For more information contact Sue Mardon at SmartNet,
email admin@smartnet.co.nz;
phone (03) 3274034 or (03) 3228293
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| What
you Need to Know - The Context |
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The
Web or Internet has only been publicly operational for less than
two decades and it has transformed how both business and consumer
information are created, delivered, shared and archived.
Today, there are over 8 billion wi-fi enabled devices access the
World Wide Web and by 2015 the number will double. The Web has
radically shifted how people access media and communicate with
each other. It has also drastically shifted how 21st Century businesses
operate and how they communicate with their customers including
enormous changes in how companies effectively market and promote
their products and services.
The term "Web 2.0" surfaced in 2003 and is commonly
associated with web applications that facilitate interactive information
sharing, interoperability, user-centered design and collaboration
on the World Wide Web. In general, Web 2.0 sites allow users to
interact with each other as contributors to the web site's content
in contrast to web sites where users are limited to the passive
viewing of information. Examples of Web 2.0 sites include web-based
communities, social networking sites, video sharing sites, wikis,
blogs and mash-ups.
Just recently, Web 3.0 was coined and although definitions vary
greatly, some say, Web 3.0 will bring forth a totally integrated
world, a "cradle to grave experience" of always being
plugged into the global community, i.e. the NET. Others say Web
3.0 will emerge from its innovative Web 2.0 predecessor with new,
unique and more profitable business models. Although the term
is still evolving, all agree that the next generation Internet
will be much more robust, intelligent, integrated to multiple
devices and offer mass diffusion of rich media information in
new and unique formats.
Amidst these transformations, creative developments will drive
a new generation of entrepreneurs to market and promote their
products and services in new ways. Within these new paradigms,
the next generation of entrepreneurs and their businesses will
be able to make quantum leaps very quickly. These emerging companies
are discovering how they and their marketing media are inextricably
and instantaneously linked to their
customers in the global marketplace. |
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