Experts
Steve Denning (USA)
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Steve Denning is the author of the acclaimed book Squirrel Inc. A Fable of Leadership through Storytelling, and now also The Leader's Guide to Storytelling. Both show how storytelling can serve as a powerful tool in meeting key leadership challenges. Born in Australia, Steve studied law and psychology at Sydney and after practising law for some years did a postgraduate degree in law at Oxford University before joining the World Bank, where he held senior positions including Director of the Africa Region from 1994 to 1996. He now works with organisations around the world on leadership, change,
knowledge management and organisational storytelling and his clients
include many Fortune 500 companies. In 2003 he was ranked as one of
the world's 'Top Two Hundred Business Gurus' by Davenport & Prusak,
in What's The Big Idea? (Harvard, 2003). |
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Books by Steve Denning: |
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The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative (2005) This book is a comprehensive guide to the use of business narrative as a leadership tool to take an organisation from good to great. It offers a detailed account of why each type of story works and how it works, with numerous examples from business settings of each type of story and practical templates to assist leaders to construct their own story. |
"This book, Steve Denning's Magnum Opus on Storytelling, is a great achievement: the one book every manager should read before giving up their lifeless PowerPoint presentations. The book is creative, eclectic, passionate and useful-a rare and winning combination for a business book." - Larry Prusak: co-author of Working Knowledge |
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Storytelling
in Organisations: How Narrative and Storytelling Are Transforming 21st
Century Management (2004) |
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Squirrel Inc:
A Fable of Leadership through Storytelling (2004) |
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The Springboard:
How Storytelling Ignites Action in Knowledge-Era Organizations (2000) |






