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Ed Bernacki (Canada)
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Canadian-based Ed Bernacki is an international speaker, writer and consultant on the use of innovation in organisations.
He developed and is a director of the the Idea Factory. He is the author of "Wow! That's A Great Idea!" - a guide for executives wanting to find more and bigger ideas in their organisations.
He also created the Conference Navigator Guide - a tool kit for conferences and workshops and is the author of over 70 articles on innovation including 25 for The NBR and 15 for Venture.
He is Innovation Learning Partner for the Canadian Centre for Management Development.
Ed regularly runs innovation workshops for organisations around the world. During his career he has built a reputation as an authority on innovation within the public sector. He has developed innovation guides and trained staff for both the Canadian Federal Government and the Singaporean Government.
He lived in New Zealand from 1990 to 2000 and is an MBA Graduate from the University of Otago.
BACKGROUND ON THE IDEA FACTORY
Ed Bernacki started his concept of the Idea Factory in 1996.
The Idea Factory Is...
- A management philosophy that stresses the development of ideas and innovation
as the key to business growth.
- A system that instils an equal sense of urgency to create revenue opportunities
and to solve business problems.
- A tool kit to improve brainstorming by focusing on reaching a particular
"result".
The Reason for the Idea Factory
Ed Bernacki believes that most "good" business ideas already exist
in the heads of staff, suppliers or customers. However, few businesses use
a system to leverage the knowledge that exists or to enhance it further. As
a result, many ideas remain buried and often stifled.
Why an Idea "Factory"?
The Idea Factory is an easy-to-understand metaphor to show the need to focus
ideas in order to achieve results:
- you need raw materials eg time, a challenge, energy
- you need to process the raw materials eg brainstorming tools to create value
- you need to produce a result and ship it out the door eg the idea, an action
plan
What Can The Results Be?
The Idea Factory is a step-by-step process to teach businesses how to find
ideas and turn them into profitable results, be this to:
- solve business problems - reduce shipping errors and damage
- create business opportunities - identify new markets or strategies
- prepare the business for the future - re-invent the business
Venture Magazine Articles by Ed Bernacki (336KB)
Videos
NB: You will need windows
media player to view video files.
Ed Bernacki - Innovator Navigator Guide (0:52 Min. / 2.11 MB)
Ed
Bernacki - Style of Innovative Thinking (0:50 Min. / 1.39 MB)